‘CREATE TO CAPTIVATE’
Creative Direction & Performance Design for Live Events, Stage and Screen
B-Hybrid World is a creative studio led by director and choreographer Brian Gillespie. We collaborate with organisations, brands and cultural institutions to create visually striking and memory marking experiences. Our work spans live events, ceremonies, film, television and advertising, combining creative direction, movement and storytelling.
Our Services
Creative Direction & Performance Design
We develop and lead the creative vision for live events, stage productions, film and commercial projects. From concept through to delivery, we shape narrative, visual language and performance design to create high-impact experiences.
Live Productions & Event Delivery
We direct and deliver large-scale live productions, ceremonies and brand experiences. Working closely with producers and production teams, we oversee performance, staging and on-site execution to ensure each project is realised with clarity, precision and scale.
Movement Direction & Choreography
We create movement and choreography for stage, film, television and advertising. Our work supports storytelling, enhances visual composition and brings clarity and energy to both intimate performances and large ensemble productions.
Creative Leadership & Talent
We build and supply creative teams from our pool of the world’s top directors, choreographers, and creatives. From early development through to final delivery, we help shape the creative team and direction of any project.
Our Creatives
Our roster: the world’s leading directors, visionary choreographers and elite movement directors - handpicked and battle‑tested to transform any stage, screen or live experience into bold, unforgettable moments.
Brian Gillespie - Founder
Brian Gillespie is a director, choreographer and educator known for leading large-scale productions across live events, film and cultural programmes. His work brings together performance, narrative and visual design to create impactful experiences for global audiences.
Some of Our Projects
Wicked Movie
Paris Olympics and Paralympics 2024
Adidas
Brit Awards
The Marvels
UEFA Euro 2024 Germany
Cartier
NIKE
Christina Aguilera
AFC Asian Cup
New York Fashion Week
Abba Voyage
Chanel 4
Alicia Keys
Special Olympics
Kylie Minogue
Ciroc
Capital FM Summertime Ball
Cleo Sol
COS
Dance Monsters Netflix
DHL
Anne-Marie
National Theatre
Eurovision
Asda
Ferrari World Abu Dhabi
FIFA World Cup
Garnier
Good Morning America
Got to Dance
Katy Perry
John Lewis
Little Mix
Jimmy Choo
Little Simz
Coca-Cola
Jax Jones
London Fashion Week
L'Oreal
Kelly Rowland
MAC
Marvel
Milan Fashion Week
Norah Jones
London Olympics 2012
Palm Juneirah Dubai
Marc Jacobs
Paris Fashion Week
MSC Cruises
Rita Ora
Moschino
Rod Stewart
Gym Box
Sam Smith
Selfridges
Paralympics GB
WizKid
BBC Radio 1
So You Think You Can Dance Franchise
Royal Ballet
Michael Buble
Toyota
Tate Modern
UAE National Day
Yo Yo Ma
Virgin Atlantic
Years and Years - Olly Alexander
Vivienne Westwood
The Royal Variety Performance
UEFA Champions League
Zara Larsson
Vogue

