Case Study
Adobe Assets Lab - Global Advertising Campaign
Services
Concept creation
Campaign direction
Choreography and movement direction
Concept and Direction by Brian Gillespie | Partner: Adobe and Sitcom Soldiers | 2016
Briefed to create the launch campaign for Adobe Capture CC, Brian Gillespie built a concept on making lasting impressions from physical art. Art made from art showcasing infinite possibilities.
Dancers were directed to move with both powder and liquid paint across a room-sized canvas, and the textures left behind by their movement were captured and transformed into a full suite of content assets through the Adobe Assets Lab software itself. To keep the work honest and keep the art impulsive, the dancers were given no project details until they entered the film space.
IMPACT X RESULTS
The campaign assets were showcased internationally across Adobe's channels reaching over 1 Million views across their platforms in the first month.
