Case Study
ICOM Opening Ceremony, "This Is Dubai" - Expo City Dubai (2025)
Services
Show creative direction
Live content creation and choreography
Show Creative Director Partners: Energie Entertainment, Artists in Motion, Expo City Dubai
As Show Creative Director, Brian Gillespie created and led every live element of the production, working alongside Energie Entertainment and Expo Dubai. The 20-minute show element told the history of Dubai through movement, projection and music beneath Al Wasl Dome, with the visual narrative and structure developed through creative workshops with a multinational team. The ceremony marked ICOM's first General Conference hosted in the Middle East, Africa or South Asia.
IMPACT X RESULTS
The conference welcomed more than 4,500 museum professionals and cultural leaders from over 130 nations, with the ceremony attended by senior UAE leadership.
