More About
Jonny Vieco
Specialisations
Fashion and Movement Direction
Choreography of Hip Hop and Street Styles
Choreographer | Movement Director
Jonny Vieco is a choreographer and movement director who has built a reputation as one of the freshest and most versatile practitioners working across fashion, music and commercial production in the UK today.
Growing up immersed in street dance culture, Jonny spent the first fifteen years of his career as a professional dancer performing in brand campaigns, music videos, adverts and films, and leading workshops in venues around the world. He now channels that deep movement knowledge into his work as a choreographer and movement director, bringing a director's eye and an artist's instinct to every project.
His collaborative approach and his ability to draw genuine, unexpected performance from the people he works with has made him a sought-after collaborator for productions that require both stylistic credibility and commercial precision. His work understands the power of movement to convey emotion and tell a story, and his visual output consistently reflects that understanding.
Credits include the Brit Awards, Ellie Goulding, Calvin Harris, GreenteXPeng, Nike, GQ, Vogue Italia, Dazed, Lacoste, ASOS, Topshop, FitFlop, eBay and Vivienne Westwood. His fashion movement direction work spanning editorial, campaign and runway has placed him among the most in-demand movement directors for brands and publications that require a credible streetwear and Hip Hop aesthetic delivered with precision.
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